
The promotion for 50 Cent’s new album, Before I Self Destruct, was in full force but it still wasn’t enough to keep the rapper afloat when it comes to the numbers.
50’s fourth studio album debuted with the lowest opening week sales of his career, ranking #5 on the Billboard charts and selling only 160,000 copies. This low debut is followed by 50’s 2007 album Curtis, which raked in 500,000 in it’s first week.
The albums low sales are most likely due to the fact it was leaked weeks before the initial debut, which lead 50’s label to moving up the release date.
5o recently sat down with DJ Green Lantern for his Sirius satellite radio show, and there is no question he was already well aware that the album wasn’t going to break any sales records.
“For myself, I’m asking myself, ‘What did you expect, bro? Your fans got it when it was available, at the first available opportunity.”
“For me this album is a prequel — it’s full circle. When the energy around a project is the way this is, you can’t really feel like it’s a failure. Like, I look at the numbers and am like, ‘What is this?’ I’ve already assessed that the album has been out a month before its actual release period [due to an online leak, and the album's early digital release due to the leak]. So when you got that, you go, ‘Well, what did you actually expect?’ ” 50 said. (MTV)
5o Cent recently announced he wrote a screenplay for a movie called “The Gun,” which he plans to star in alongside Val Kilmer. Production is scheduled to start in 2010.